This Girl Can is a national campaign developed by Sport England and delivered in collaboration with a range of partner organisations.
This Girl Can is a celebration of the active women who are doing their thing – no matter how they do it, how they look or how sweaty they get. Figures suggest that 1.75 million fewer UK women are active than men, despite over 70 per cent of 14-40 year-old women wanting to be more active.
In Essex, for example, 30.7% of females currently take part in one 30-minute session of sport or physical activity per week, compared to 38% of males in Essex – and a national female average of 31.2% (figures taken from the Active People Survey 9, 2014/15).
Furthermore, 60.8% of females in Essex don’t take part in any sport, compared to 49.8% of males in Essex – and a national female average of 59.3%. Reasons given for this lack of participation ranged from a concern about getting sweaty in front of other people to individuals believing that they were neither fit nor accomplished enough to participate. Even the word ‘sport’ has negative connotations for many women.
This Girl Can Guide
Check out our handy guide to This Girl Can, available to download from this page – it contains loads of suggestions and ideas about how to get involved with the campaign, including advice on funding your own activities and events.
Sign up to the National This Girl Can Campaign toolkit for access to the logo, partner images and branding guidelines. You can create your own promotional materials in conjunction with This Girl Can and you can access the logo, partner images and branding guidelines.
This Girl Can on Social Media
Be sure to follow the campaign on Twitter @thisgirlcanUK. You can also visit the This Girl Can website, like the campaign on Facebook and use the hashtag #thisgirlcan when talking about the programme on social media.
Your Active Essex Contact
Juliette Raison | firstname.lastname@example.org