The shift
Over the past 10 years, I have noticed a real shift away from sport to a stronger focus on physical activity and movement. And that shift, has really made me think.
I understand that this change is mainly driven by government and public sector policy, with the emphasis clearly on health inequalities and reaching a third of the population that are inactive. I also know, that for someone just starting their journey to being more active, the word sport can be intimidating. That was the whole reason for launching Find Your Active, because we know it’s just about finding what’s right for you.
There is a strong role for sport in society, and in our work to get Essex more active. My journey, both personally and professionally is inspired by sport. It’s given me so much, and I owe it a lot.
Recently, I had the chance to watch an elite women’s match at the Essex County Cricket ground. It was a brilliant reminder of how professional sport continues to inspire. I also caught up with our athlete ambassador Lewis Richardson, GB Boxing Olympic Bronze medallist, who has just had his first professional bout. It is well known that elite sports clubs and high-profile sport events bring families and communities together. I am sure we will see that when the Lionesses try to defend their Euros title in Switzerland next month.
All of this reminds me that sport is important for so many, as well as being a continual force for diversity and equality.
How sport translates into our Essex communities
Every year, I witness that spark that sport can provide, at events like the Essex Invincible Games and the School Games, and it is the same story too with all our fantastic community sports clubs across our county. Our Essex Holiday Activity and Food programme reaches over 40,000 disadvantaged children and young people every year, providing important role models, encouraging dreams, and for many, giving them the opportunity to take their first steps into sport. That inspiration from playing sport is powerful and can even be life changing. But it isn’t just about playing, so many also get huge satisfaction from volunteering and coaching across the sector.
The ripple effect of sport is significant. It goes far beyond the pitch, the ring or the track. It creates better health, supports educational outcomes, opens door to employment and strengthens our communities.
Everyone’s journey to being more active is different. For me, sport was the hook. For others, it will be a different motivation. But I think that sport deserves to be celebrated, not just as part of the wider conversation about physical activity and movement, but as a force of good in its own right.
Further information on the power of sport
I encourage you to watch my interview with Lewis Richardson here.
