The partnership brings the RideLondon-Essex 100, 60 and 30 mass participation rides into the county.
Essex has a strong history of cycling events, from the London 2012 Olympic mountain biking at Hadleigh Park, to the 2014 Tour de France route hosted on some of Essex’s roads – we’re certainly a county mad about cycling. RideLondon has given the county the opportunity to continue this legacy and inspire residents to hop on two wheels, whether it be in mass participation event or simply by swapping the car for active travel methods.
RideLondon-Essex will enable organisations in Essex to benefit from significant funding from The London Marathon Foundation – the parent charity of the event organisers London Marathon Events. £1 million was allocated to Essex in 2022 by The Foundation for projects that will inspire activity, support people of all ages and abilities to participate in sport and physical activity and increase participation. To find out more about the fund and for details on how to apply, click here.
Jason Fergus, Director of Active Essex, said: “I’m delighted we are able to play an important role in bringing the prestigious RideLondon event to Essex. We know that major mass participation sporting events like RideLondon inspire people to get active, which will help to fulfil the aspirations of the new 10-year Fit for the Future Physical Activity and Sport System Strategy for Essex, and our major Find Your Active campaign. Your help on the activation of RideLondon will help inspire everyone across Essex to cycle more and make physical activity a regular part of their daily lives.”
